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Email continues to evolve. It’s always had a high return to cost ratio but is often overlooked and under-utilised. A carefully thought through strategy will maximise the channel’s performance, with even the smallest of changes making a big difference.
One of the most significant advantages of applying email marketing is the reporting available post-launch. After you have sent your email marketing campaign, you will be able to see exactly who opened and read your email and who clicked through to your website.
Email can be a very effective tool for both customer interaction and sales generation if utilised correctly. We know what works for email campaigns and can help our clients to get increased ROI from this great digital activity.